Rules and ethics
What the ICO expects when you collect public social data for brand monitoring
Brand monitoring under UK GDPR: the ICO's view on personal data in public posts, lawful basis, DPIA screening, retention and enforcement signals.
Topic
uk gdpr
Rules and ethics
Brand monitoring across the Northern Ireland–Ireland border: rules, transfers and logs
A practical guide to brand monitoring across Northern Ireland and Ireland, covering jurisdiction decisions, transfer safeguards and auditable listening logs.
Tools and providers
How to choose brand monitoring tools for a UK small business
Pick brand monitoring tools for a UK small business on GBP pricing, UK GDPR duties and the sites your customers actually use, from X to Trustpilot.
Rules and ethics
Brand sentiment analysis data: what to keep, cut and delete
Field-by-field UK GDPR handling for brand sentiment analysis data: which fields to keep, how to filter tone, and how to delete every copy on request.
Measurement
LinkedIn brand monitoring: what UK B2B marketers should track
LinkedIn brand monitoring for UK B2B teams: which mention types to track, how UK GDPR shapes employee advocacy, and a weekly routine that holds up.
Rules and ethics
Social listening for UK public sector: a practical guide
A practical guide to social listening for UK public bodies, covering FOI, UK GDPR, DPIAs, GCS propriety and election-period communications.